Do you use the featured section on your LinkedIn profile? No? You should definitely start now.
And here is why:
1️⃣ It can visually highlight your skills (for job seekers) or your services (for freelancers), and it will help you grow your personal brand.
2️⃣ If you are job hunting, it will differentiate your profile from other candidates by making it more personal and credible.
3️⃣ It will show that you’re up to date with the latest social media trends.
So, what should you include in your featured section?
✅ Your best work that shows all your potential, aligned with where you want your career to go next.
✅ Personal content – posts, articles, links to your personal website/blog/YouTube channel, your publications, presentations, awards, important certifications.
✅ If the content is not yours, make sure you have permission to share it.
What NOT to include:
⭕ Your resume. Use this space on your profile in a more creative and subtle way to highlight all your professional capabilities.
⭕ Low quality, blurry or pixelated photos, documents with your personal details or details of other people – this will look very sloppy and unprofessional.
If you are unsure what content to use, think about what new trends and developments in your industry/field are, write a post about it and feature it. It will definitely make your profile more interesting for employers.
Work smarter, not harder. 🍀